Our team brought Levi’s Paris showroom to life with an unforgettable, fully immersive “Back To School” experience, designed to spark creativity and connection. We invited a curated group of 30 influential tastemakers, collectively reaching over 2 million followers, to live the Levi’s universe through an exclusive 360° journey to celebrate the new ICONS collection.
The day included:
- Styling Sessions — showcasing the iconic ICONS collection.
- Beauty Experience — in partnership with Tarte Cosmetics.
- Hair Station — bespoke hairstyling for every guest.
- Customization Atelier — personalized Levi’s pieces to reflect individual style.
- Photo Moments — curated influencer shoots to capture the experience.
- Atmosphere — DJ set, drinks, and premium catering.
- Surprise Activation — karaoke session with special guest Sheryfa Luna.