Birkenstock – Launch of new colorway

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For the launch of a new colorway of the Boston, we cast the singer Naë and followed her during a day at Les Puces, a vintage flea market that she loves.

The aim was to capture an authentic moment and to elevate the new Boston Colorway.

The artist cross-posted the serie-photo with Birkenstock on her Instagram. We elevated the video on ANCRÉ Magazine Instagram.

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Une publication partagée par ANCRÉ (@ancremagazine)