For the launch of the collaboration between the french designer Taqwa Bint Ali x adidas Originals , we set up a dedicated space in the adidas Originals flagship in the Marais district of Paris.
During the Paris Fashion Week, guest and consumers were invited to enter the world of the designer who pushed boundaries with her unwavering dedication to empowering Muslim women in sports.
We imagined a space that blended the ballet-inspired, the elegance of the shoes, and the tunisian origins of Taqwa Bint Ali. We worked with the french-arab brand Zoubida and decorated the space with fabrics from Fèz (Morocco).
We created gifts for customers, inspired by the ballet-core trend.
We hosted a ballet-class in the space and filmed the activation for the media ANCRÉ.