To elevate the SL72 sneaker we organized a talk around the theme “Bodyconfidence” in the adidas Originals flagship in Paris, Le Marais. We invited Tashinda, choregrapher for Aya Nakmaura and Sophie May, movement director.
20 women were casted after expressing their relationship with their body through a form.
After the talk they took part in a workshop around bodyconfidence. We created a catwalk inside the flagship and the 20 women were invited to walk, guided by Sophie and Tashinda and our DJ.
We created a nail bar inside the flagship, allowing consumers to customize their nails in the SL72 colorways.
We also provided the catering and the fun. The activation was emphase on ANCRÉ Magazine Instagram through a post and a video.
