To celebrate the launch of the ICONS collection, we invited over 150 consumers to enjoy a unique experience at Levi’s boutiques in Paris, Lyon, and Marseille. Spread throughout September, these three events were led by local influencers who served as authentic ambassadors for their cities.
During a pre-event teaser phase, influencers engaged their audiences by inviting them to visit their local Levi’s store to be styled and photographed — creating a memorable moment to kick off the new season.
Impact: a multi-city activation that boosted local engagement, generated authentic content, and amplified the visibility of the ICONS collection.
Stores Activations : DJ / Drinks / Workshop / Styling Sessions